Speed…that’s the answer. If your website looks awesome, has all the bells and whistles, but loads slowly, over 70% of visitors will leave before they even see it. You should have a site that looks awesome, and loads quickly so your user has the best of both worlds!
Google answers over 3.5 BILLION searches every day and aims to provide its user with the best experience possible, so they rank fast websites above those that are slow. So, if your competitor’s website is fast and you website has speed issues, guess which website will come up first for the Search results. Don’t underestimate the fact that a slow website, will dramatically hurt sales conversions on your website.
How do you know if your website is slow?
Google offers a simple way to find out. All you need to do is type your website URL into the following link and Google will analyze your website and give you’re the real time results in about 3 minutes. Google will even tell you how to improve your website’s speed.
Here’s the link: https://developers.google.com/speed/pagespeed/insights/
What makes a website slow?
Ensuring that Google can crawl and understand your website should be top priority when designing your site. Make sure you trust your web designer’s knowledge of how to build a website that is easily indexed and contains all of the ranking factors that Search Engines are looking for.
If you need help, feel free to contact us, we love to help our clients. Contact Masterpiece Web Designs.