Why is SEO important for your website?

If you have a business, you have probably heard of SEO or Search Engine Optimization. But what is it, and why is SEO important?

SEO is the process of finding out what “keywords” customers are searching for to find your type of business. For instance, if you have a lawn mowing business your website should include keywords such as “best lawn mowing business”, “lawn mowing”, and “lawn business near me” to name a few, because these are the search terms that your potential customers are using to find your type of business. So, what if you didn’t use any of those keywords in your website? Then your website will be hard for the search engines to find. You can see how important SEO is to the success and growth of your business.


Masterpiece Web Designs will research and make sure relevant keywords are incorporated into your website, and set your SEO up just the way Google and other search engines like it.


Ways the right SEO will this help my business:


  • Drives high quality traffic to your website
  • Gives your website quality leads, because they are already searching for products/services your business offers.
  • Improves traffic to your website without any paid advertising
  • Greatly increases the success of any paid advertising campaign
  • Aligns you with your competitors that are using SEO for their websites
  • SEO increases the value of your business
  • SEO is affordable
  • SEO will grow your business