Have you noticed that Apple now stores your iPhone photos as HEIC files instead of JPEG files? So..what are the differences between HEIC vs JPEG files? As the digital world continues to evolve, the number of image formats available has grown significantly. From the traditional JPEG format to the newer HEIC format, it can […]
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In a nutshell Facebook Ads vs Google Ads is simple. Facebook advertises on the Facebook platform and Google ads run on search and display ads. As a business owner, you know that advertising is a crucial part of any business strategy. With so many options available, it can be difficult to choose the right
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Google Ads is one of the most popular ways to advertise your website, and for proven reasons. Here are 5 reasons to use Google Ads: Google’s Huge Market There are 8.5 BILLION Google searches every day. To get your ad at the top of the search results for your business can easily attract interested
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If you have a business, you have probably heard of SEO or Search Engine Optimization. But what is it, and why is SEO important? SEO is the process of finding out what “keywords” customers are searching for to find your type of business. For instance, if you have a lawn mowing business your website should
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SEO or Search Engine Optimization is vital to websites. Without it, you will not rank high in a browser’s search results. Here are 4 reasons why SEO can help your website: Visibility and Rankings Because the search engines recognize SEO in your website, they will rank your website higher when potential customers search for
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Website hosting is a recurring cost for any company. So why not cut costs and go with the lowest price? Even reputable hosting companies offer cheap hosting…say around $10/month. The hosting company has a good reputation. Seems like there is no point in spending more money just to get your website shown on the internet,
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A few statistics to ponder: Hackers attack every 39 seconds, on average 2,244 times per day. Over 30,00 new websites are successfully hacked every day. 98% of hackers get to your website through outdated software. Ask your web developer or hosting company if they are updating your website’s software. Most do NOT. So
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To start, for anyone who doesn’t know, a domain name is the URL for your website. For example, masterpiecewebdesigns.com is our domain name. Choosing your domain name is very important because it can greatly help the search engines to know what your business is all about, just by reading the name. Let’s use our domain
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As technology becomes more intuitive, people are changing the way they interact with it; Google search terms are changing. In search, we are seeing that people are beginning to use more conversational search queries, which allow them to ask more pointed, specific, and personally relevant questions about the products and services they’re interested in. This
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